Together with the bouldering community: Atlantis at Melloblocco 2025.

Atlantis participated in the 2025 edition of Melloblocco, one of the largest international bouldering gatherings. The meeting between Atlantis and Melloblocco was born thanks to the desire to support an event that promotes a way of experiencing sport and nature in balance with the territory. A collaboration that supports an authentic and responsible sport experience, offering a product designed to accompany members and volunteers among rock, nature and adventure.
1
The Partner
company name: Melloblocco
typology: Sport Event
sector: Outdoor, bouldering

For 25 years, one of the most important international bouldering meetings has been held between Val Masino and Val di Mello. A place that gathers people from all over the world, and in 2025 they gathered from May 7 to 10. Melloblocco began in 2004 as a sporting event open to all fans of the discipline.

From professionals to amateurs, including children and families who wish to spend a week in the picturesque places of these valleys. Participants measure themselves among the many granite boulders scattered in the magnificent natural scenery, among forests and meadows, streams and waterfalls. This area represents the largest protected area in Lombardia, Italy: since 2009 the Regional Council has unanimously approved the establishment of the Val di Mello Nature Reserve.

2
The Challenge

Melloblocco is, above all, respect for natural spaces: because no event has zero impact. Especially in delicate places like these, certain precautions should be taken. The adventure and climbing spaces that are frequented these days are not infinite and must be preserved. The organizers know this very well: that is why good practices are shared with all participants on waste management, personal transportation, use of toilets, emphasizing respect for natural spaces and remembering that we are guests here.

Melloblocco is a precious invitation to move around on foot, organizing in groups to reduce the number of cars, experiencing the days without frenzy, stopping to appreciate the natural beauty that surrounds these valleys. So we sought a product that would match the outdoor spirit of the event, the needs of climbers and the many volunteers.

3
The Journey

With the goal of offering a hat that would blend well with the soul of the sporting event and be functional for participants and staff, the Erie from the Atlantis Collection was chosen. A lightweight, breathable accessory that is perfect for outdoor activities: functional for those moving around under the sun, getting to the many climbing spots in the valley, and for those who volunteered at the event.

The choice of the model was not random: Erie combines performance and sporty style, fundamental features for an event that attracts bouldering enthusiasts from all over Europe, united by the desire to share intense days in contact with nature. A small object, then, able to tell a great adventure and an experience of shared values between Atlantis and Melloblocco.

*Reductions are calculated through a sensitivity analysis contrasting the environmental impact of low-impact materials against conventional ones, using the certified CF Atlantis calculation tool v. 0.7. This tool meticulously tracks the Cradle to gate journey from raw material acquisition to final product delivery at the Atlantis warehouse.

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