The Atlantis x Unobravo project, with people’s wellbeing at its core.

Between wellbeing and self-awareness, Atlantis Headwear chose to collaborate with Unobravo, a leading name in the world of online psychology, to create caps dedicated to the team. A collaboration born from the desire to translate the values of both brands into an authentic experience, able to create connection through thoughtfully designed details that leave a lasting impression.
1
The Partner
company name: Unobravo
typology: Online therapy, mental wellbeing
sector: Psychology

Unobravo is an Italian company that has succeeded in turning psychological wellbeing into an experience that is both accessible and deeply attuned to people’s needs, through a digital platform that thoughtfully connects users with psychologists and psychotherapists.

Unobravo approached Atlantis to create a new collaboration for their corporate event in Treviso. The goal was to develop something consistent with the brand’s identity: an accessory that could accompany participants throughout an authentic multi-day experience, while highlighting people and strengthening their sense of belonging. In this context, our contribution fit in naturally, turning the collaboration into a concrete expression of shared values.

2
The Challenge

A first challenge was translating Unobravo’s identity into an object capable of speaking directly to people, and on behalf of people. The idea of creating a hat for employees came from the need to encapsulate, in an everyday accessory, a social message aligned with the sector in which the brand operates: mental health and psychological wellbeing.

It was not simply a matter of creating a customized product, but of shaping a distinctive item able to express belonging, awareness, and closeness to fundamental values.

This need was matched by a further challenge: identifying a style that would truly resonate with the people it was intended for: a young, dynamic audience under 35.

The choice of hat therefore had to meet not only technical criteria, but also a clear idea of style: contemporary, fresh, versatile, and immediately recognizable. The goal was to find an accessory capable of representing Unobravo, Atlantis, and the taste of the people who would wear it.

3
The Journey

The hat chosen for the project was the Digg-S, a vintage-inspired style made from pigment-dyed recycled cotton with a washed-out effect, designed for those who appreciate an authentic yet contemporary aesthetic. An essential and versatile accessory, able to adapt to different settings without compromising on style, quality, or environmental awareness.

The choice of the right style from the Atlantis collection came together naturally, turning the core values shared by Unobravo’s professionals into embroidery.

This choice stemmed not only from an aesthetic evaluation, but also from a deeper reflection on the values shared by the two companies. For Atlantis, one claim that has guided many of our decisions is “Revolution is in your head”: every small revolution begins in the mind, just like the ability to be “braver than yesterday”, a little more courageous every day.

For this reason, our connection felt natural from the very beginning: two different companies, yet closely aligned in vision, sensitivity, and care for people. Two companies that, each in their own way, focus on people’s minds.

*Reductions are calculated through a sensitivity analysis contrasting the environmental impact of low-impact materials against conventional ones, using the certified CF Atlantis calculation tool v. 0.7. This tool meticulously tracks the Cradle to gate journey from raw material acquisition to final product delivery at the Atlantis warehouse.

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