Ford Eco Range - Atlantis

The iconic, creative and sustainable merchandising line.

Thanks to a multi-year collaboration with cyber-Wear, Atlantis has created a sustainable Merchandising line for Ford. This is how Ford Eco Range was born, the hat collection designed from a shared vision: to create a better world “in which everyone is free to move and pursue their dreams”.

The Partner

nome azienda: Ford Italia S.p.A.

tipologia: Car manufacturer

settore: Automotive

Ford Motor Company is an American automobile manufacturer founded by Henry Ford in 1903. Since 1999, Ford has undertaken a path towards sustainability that has involved all corporate practices.

The Challenge

Ford has embarked on a journey towards a more sustainable, fair and inclusive future of mobility. The entire Business has been involved: from supply chains that are now transparent, sustainable and responsible, to merchandising, that is also attentive to the use of recycled materials.

Thanks to the mediation of cyber-Wear – a German company of reference for promotional items, merchandising and corporate fashion -, Ford found in Atlantis the perfect partner to convert its line of hats and caps into products entirely made with low-impact materials. We have decided to take part in this adventure.

The Journey

The most iconic Ford hats have been made with a sustainable look. How did we do it? Proceeding step by step as a real journey.

The first research and development phase, and perhaps most important, led us to study the already existing models and to ask ourselves how we could make caps “with a sustainable soul” while maintaining the “Ford” style.

We designed caps and hats using preferred materials such as Polylana®, cotton and recycled polyester.

Even for the structure and customizations we opted for low environmental impact techniques and accessories s uch as recycled buckram, woven labels made from sustainable yarns and recycled silicone patches. It was a stimulating, ambitious and rewarding journey, which led us to be nominated by PSI for the coveted “Innovator of the Year” award at the 2021 PSI Sustainability Awards.

The Results

product peculiarities:

28% recycled fabric on total textile parts

0,58 kg CO2 emission saved per cap production*

Controlled production area: Zhejiang, China

60% Polylana® yarn

product peculiarities:

108 meters of recycled thread

48% recycled fabric on total textile parts

0,68 kg CO2 emission saved per cap production*

Controlled production area: Jiangsu, China

product peculiarities:

12 meters of recycled thread

100% recycled fabric on total textile parts

0,56 kg CO2 emissions saved per cap production*

Controlled production area: Guangdong, China

product peculiarities:

52 meters of recycled thread

99% recycled fabric on total textile parts

0,67 kg CO2 emissions saved per cap production*

Controlled production area: Guangdong, China

product peculiarities:

62% recycled fabric on total textile parts

76 meters of recycled thread

0,62 kg CO2 emission saved per cap production*

Controlled production area: Jiangsu, China

product peculiarities:

Miniottoman fabric in 95% recycled polyester 5% elastane

Structured recycled front panels

Recycled secondary textile components

Retraze® recycled visor made from fishing nets

product peculiarities:

60% Polylana® yarn

Recycled polyester content

Rib-knitted beanie with cuff

Controlled production area: Zhejiang, Cina

product peculiarities:

Miniottoman fabric in 95% recycled polyester 5% elastane

Recycled components: sweatband, buckram, inner tapes

Retraze® recycled visor made from fishing nets

Metal embossed buckle with metal hole

product peculiarities:

*average impacts have been calculated according to GHG Protocol Scope 3 Standard based on DEFRA 2018 clothing database.

Case studies

From idea to sample to end product.
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The iconic, creative and sustainable merchandising line.

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