Atlantis on the road together with the students of Big Rock

Atlantis on the road together with Big Rock.

Atlantis Headwear decided to support BigRock Master on the occasion of their annual trip to the United States. The initiative is called the Big Tour: an educational journey organized by the school to take students beyond the classroom and guide them through a path of growth and discovery. To support the group during this experience, Atlantis provided a collection of co-branded caps designed as both a functional and identity-driven element. A collaboration created to bring together education, travel, and a sense of belonging through a versatile and recognizable product.

The Partner

company name: Big Rock, H Farm

typology: Student adventure Trip

sector: University

Since 2005, BigRock has been driven by a mission to nurture artists and professionals in the field of Computer Graphics. In 2017, it became part of H-FARM, further strengthening its role as a leading institution in Italy for education in 3D, video games, and concept art. The school is committed to preparing the professionals of the future in the field of digital art, combining cutting-edge technical skills, openness to new technologies, and a strong team-oriented approach.

The collaboration with Atlantis was born in view of the Big Tour, the educational trip that BigRock organizes every year in the United States. It is an experience designed to take students beyond the classroom and guide them through a journey of discovery, growth, and sharing, where travel becomes an integral part of their creative and personal development.

The Challenge

Every Big Tour begins as a unique adventure, created with the intention of stepping beyond predictable paths and being guided by experience. For BigRock students, the journey is not just about moving from one place to another: it is a moment of discovery, exchange, and growth, in which the group moves through very different places, conditions, and situations.

Atlantis’ challenge was to identify a style capable of accompanying this experience in a natural way: a cap suited to a dynamic adventure, across desert landscapes, wind, heat, and constant travel, while also remaining appropriate in the urban settings encountered along the way. A versatile, comfortable, and recognizable product, designed to be worn every day and to become part of the tour’s visual story.

The goal was not simply to provide an accessory, but to create a functional and identity-driven element: a cap able to protect, represent the group, and accompany students through an experience shaped by travel, discovery, and sharing.

The challenge did not involve only the Atlantis team: it was then passed on to the Master’s students as well.

Their task was to create content based on a subtler, vintage, editorial-inspired visual language, portraying a journey through the United States through what is left behind: objects, details, surfaces, traces of the route, and fragments of everyday life. In this perspective, the cap is not always presented as the explicit protagonist, but rather appears as an authentic, lived-in element.

A visual code in which the image conveys the feeling of something discovered, collected, and almost preserved over time. The strength of the concept does not lie in its immediate impact, but in its ability to evoke memory, passage, and residue.

The Journey

From these needs, the product selection process began. Together, we identified a style from the new Atlantis 2026 collection that could respond both to the practical needs of the trip and to the symbolic value of the collaboration: the Dad Hat S Five, an unstructured 5-panel cap with an adjustable closure featuring a metal buckle and ring, designed to adapt easily to different moments and settings.

The choice of style took into account the dynamic nature of the Big Tour: days on the move, changing landscapes, outdoor contexts, and urban stops.

The composition in recycled and organic cotton, together with the recycled ReTraze® visor, made it possible to highlight Atlantis Preferred Materials while remaining fully consistent with the brand’s positioning in terms of quality and sustainability.

The selected style also offers a front area well suited to turning the cap into a recognizable symbol of the group: not just a product to wear, but a visual element capable of expressing the identity of the tour and accompanying the students throughout the entire experience.

The Results

product peculiarities:

Main fabric: 80% organic cotton, 20% recycled cotton

-21% CO2eq* compared to conventional materials

Self-fabric sweatband

Recycled ReTraze® visor made from fishing nets

*Le riduzioni vengono calcolate tramite un'analisi di sensibilità che confronta l'impatto ambientale dei materiali a basso impatto con quelli convenzionali, utilizzando lo strumento di calcolo certificato CF Atlantis v. 0.7. Questo strumento traccia meticolosamente il percorso Cradle to Gate, dall'acquisizione delle materie prime alla consegna del prodotto finale presso il magazzino Atlantis.

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We are happy to support initiatives that share our values and our vision for the future. If you believe your event or project aligns with our spirit, tell us a bit about yourself!
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Atlantis on the road together with Big Rock.

We can customize hats and caps for your next event

Let's connect

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