Forward Racing - Atlantis

FORWARD RACING COLLECTION
Merchandising as a symbol of unity

Like any respectable motorcycle team, Forward Racing wanted merchandise that would represent the team’s spirit and identity, and we delivered. The Atlantis x Forward Racing Collection is a blend of style, customization, and most importantly, identity.

Il partner

nome azienda: Forward Racing

tipologia: Motorcycle Team

settore: Motorsport

Forward Racing is a motorcycle team based in Switzerland, with riders competing in Moto2, the FIM Women’s Motorcycling World Championship, and MotoE (the MotoGP class dedicated to electric race bikes).

The Challenge

In the world of motorsports, words like team, collaboration, and belonging mean a lot—but they are more than just words. Anything can become a symbol of unity: race suits, t-shirts, stickers, the bikes themselves, and, of course, hats.

The Forward Racing team wanted to add hats to their merchandise that would truly represent their spirit, something fans would be excited to wear and feel connected to. We collaborated closely with them on this concept, integrating a theme that’s very important to us: sustainability.

The Journey

The project was ready to go, we had the full trust of our clients, aware of our extensive experience in the motorsport world, and a clear objective—to create hats that would make a lasting impact and bring us all across the finish line together.

We got to know the team, discovered the defining elements of their brand, and designed custom hats based on the wishes of both the team and individual riders.

Continuous feedback was key, resulting in a collection perfectly aligned with their needs: five distinctive, high-performance hats. One of these, dedicated to MotoE, was made entirely with preferred materials to send a strong, clear message—to raise awareness in a sector not yet fully open to sustainability.

Ther Results

product peculiarities: